Hong Kong is Set to Start the Ball Rolling With Its Soon-to-be-launched Campaign
As the world continues to grapple with the new norms in society and commerce, Hong Kong is taking steps to start a promotional strategy – Relaunch Hong Kong. The impact of Covid-19 has hit Hong Kong tourism sector hard. As a global trading and financial hub, Hong Kong has also been significantly affected. The Relaunch Hong Kong is aimed at helping Hong Kong economic activities recover, both domestic and international.
Help and Prepare
Throughout the period of the outbreak, the government of Hong Kong has been rolling out economic packages to help subsidise the economy. Trade operators of all sectors have received help and aid from the government The government is also concerned with how things are going to be when the pandemic subsides. Hence, the Hong Kong government calls for everyone to prepare for the economic recovery as part of Relaunch Hong Kong.
Relaunch Hong Kong
Relaunch Hong Kong aims to inform global audiences that Hong Kong is attractive to investors and open for business. Additional budgets will be allocated to the Trade Development Council (TDC) and the Tourism Board which will start preparing concrete plans to launch promotion campaigns. It will actively promote Hong Kong’s tourism sector to local, regional and international visitors. The likes of Hong Kong Pavilions, Hong Kong Design Gallery, as well as pop-up stores in other major cities, are in the pipeline. These upcoming plans are good news to local businesses who are looking forward to Hong Kong’s economic recovery.